Recently, OTT services have become extremely popular with many viewers.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT platforms offer multiple contents via the internet.
Netflix, Watcha, and TVING are well-known examples.
Unlike traditional cable TV, users can choose what they want to watch at any time.
OTT’s popularity comes from several factors.
One reason is that a wide variety of genres are available in one platform.
Films, series, and variety programs can be selected by preference.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
Being able to stream anywhere using mobile devices is also attractive.
However, as subscription fees keep rising, more people feel financial pressure.
Therefore, many viewers are turning to free streaming platforms.
Ad-supported free streaming allows users to enjoy content without paying.
This is especially attractive to users who care about budget.
FAST services are becoming popular as ad-supported alternatives.
An example is KT’s “Gi Live,” which attracted many users.
As the traditional market slows, FAST is becoming a new profit model.
The main benefit of free platforms is zero subscription fees.
Another plus is the wide range of available programs.
The disadvantage is that ads are unavoidable.
In addition, the quality can be inferior to premium platforms.
Both markets will likely keep developing over time.
Advertising-supported services will likely attract more viewers.
Enjoying content without financial pressure is a strong advantage.
Finally, balancing high-quality OTT content with free service accessibility is important.
Using both strengths together gives consumers more satisfaction.
Upcoming changes in OTT and get more info free streaming are highly anticipated.